Cover ArtYou've probably heard something about supply chains recently, but how much do you actually know about how our food gets to our shelves? This book made me realize that I actually knew very little! Sourcing food, pitching a product, designing labels, securing transportation, and storage space are all very important realities of the food supply chain. From learning the philosophies behind our favorite stores to shadowing industry professionals, Benjamin Lorr travels the world to witness the (sometimes horrific) market forces and human ingenuity that decide what we will be having for dinner.
 
Publisher's description: What does it take to run the American supermarket? How do products get to shelves? Who sets the price? And who suffers the consequences of increased convenience end efficiency? In this alarming exposé, Benjamin Lorr pulls back the curtain on this highly secretive industry. Combining deep sourcing, immersive reporting, and compulsively readable prose, Lorr leads a wild investigation in which we learn: The secrets of Trader Joe's success from Trader Joe himself; Why truckers call their job "sharecropping on wheels"; What it takes for a product to earn certification labels like "organic" and "fair trade"; The struggles entrepreneurs face as they fight for shelf space, including essential tips, tricks, and traps for any new food business; The truth behind the alarming slave trade in the shrimp industry. The result is a page-turning portrait of an industry in flux, filled with the passion, ingenuity, and exploitation required to make this everyday miracle continue to function.

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