Super creative. The concentration it takes to keep track of the interlocking characters is well worth it as we enter a future with the creator of the unconscious collective where everyone shares their memories. Amazing how the author weaves this story from minor characters in her prior book, Welcome to the Goon Squad. So well written and made me think a lot about the world we are creating under the impact of social media.

 

Publisher description:

It's 2010. Staggeringly successful and brilliant tech entrepreneur Bix Bouton is desperate for a new idea. He's forty, with four kids, and restless when he stumbles into a conversation with mostly Columbia professors, one of whom is experimenting with downloading or 'externalizing' memory. Within a decade, Bix's new technology, Own Your Unconscious, that allows you access to every memory you've ever had, and to share every memory in exchange for access to the memories of others, has seduced multitudes. But not everyone.